At Bluepoint Tags & Labels, we work with many nurseries, growers and horticultural businesses across the UK. Last month, we were lucky enough to visit one of our customers right here in sunny South Devon - Kimberley Nurseries. We spoke with Holly and Marcus about why they chose to partner with Bluepoint for their laser printable plant labels.
Hello Holly and Marcus! As a thriving nursery, can you tell me WHY you choose to use plant labels?
Kimberley Nurseries is a wholesale nursery supplying garden centres throughout the South West. We grow a wide variety of plants, and most of our time is spent on growing and tending to them. However, as a wholesaler, all that effort would be wasted without plant labels. A clear, attractive label with a good photo, strapline, and useful information is essential to selling plants—especially when they are not yet in flower.
Why do you choose to print your own labels?
There are many advantages to printing our own labels rather than buying off the shelf. We can highlight key information, such as the fact that our plants are grown in Devon and in peat-free compost. We’re also able to include more technical details, like plant breeders’ rights, and importantly, the plant passport on the reverse of the label, which saves us an enormous amount of time. Printing on demand also significantly reduces waste.
What types of labels do you use here at Kimberley Nurseries?
As well as stick-in labels, we use Bluepoint’s self-adhesive labels to provide barcodes, bespoke pricing, and customer logos. This not only helps our customers but also strengthens our relationships with them. The labels are high quality and adhere even when pots are wet - something that’s extremely useful in our industry.
What originally prompted you to get in touch with Bluepoint? Were there any particular label challenges you were looking to address?
We were recommended to Bluepoint by another grower. When we began experiencing difficulties with our previous supplier, we turned to them and haven’t looked back since. They’ve been hugely helpful, always quick to respond to last-minute requests, and have sourced a great supplier for our print consumables. The labels themselves are excellent quality.
We also enjoy a really good working relationship with Bluepoint. They’re always willing to bounce ideas around, and their genuine interest in our business and the wider horticulture industry means they’re constantly seeking solutions and innovations to support us. We’ve recommended Bluepoint to several growers.
Was the team at Bluepoint helpful with any product advice?
Absolutely—they’ve been very supportive and proactive with advice.
How has the use of Bluepoint labels helped you as a business?
Bluepoint’s labels are key to our business. They enable us not only to brand and market the plants we grow but also to help our customers sell them more effectively.
If there was one particular strength that you feel Bluepoint has, what would that be?
It’s difficult to narrow this down to a single strength. We value Bluepoint for their high-quality products, fast response times, and their ability to help our business evolve.
If you'd like to speak to Bluepoint about your plant tags and labels, gives James Williams, our Business Development Manager, a shout today!
